Ed Broking

Ed Broking

About Ed

Ed is a truly global insurance and reinsurance broker with offices in the world’s key insurance hubs. Our fundamental goal is always to get the very best outcomes for every client, for every risk. We employ some of the best and most experienced people in our chosen lines. We are thoroughly independent.

Our greatest strength is our people, whose knowledge in specialist areas of risk and relationships in international insurance and reinsurance markets is unparalleled. We are thoroughly independent and committed to being so.

Our competitors face mounting challenges from outdated business models, a focus on central placement strategies and conflicts of interest. We are not tied to a central placing market, but operate based on line of business, not geography.

We do not operate like other brokers. Our broad and deep expertise, international presence, advanced technology, and borderless business model puts us at the forefront of our sector.

We are excited about the opportunities ahead of us, and value enormously the partnerships we have formed with clients and markets around the world.

Ed is broking redefined.

  • We are truly independent.
  • We have an un-conflicted distribution model. We do not compete with our clients in local markets.
  • We can operate and trade globally to meet the needs of our clients no matter where the need arises.
  • We are actively investing in those markets, not cutting back.
  • We are a business evolving with our clients, to support our clients’ growth.
  • We build your risk transfer and placement structure around your business plan.

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